From the Executive Office
Greetings,
For more than 139 years, Holland America Line has been
a recognized leader in cruising, taking our guests to exotic
destinations around the world. If you are looking for some of the most
spacious and comfortable ships at sea, award-winning service, five star
dining, extensive activities and enrichment programs and compelling
worldwide itineraries, you've come to the right place. We are committed
to our mission: through excellence, we create once-in-a-lifetime
experiences, every time.
Today, Holland America Line's fleet of 15 elegant,
mid-size ships offers more than 500 sailings a year visiting all seven
continents. Cruises include both popular and less-traveled ports in the
Caribbean, Alaska, Europe, Mexico, South America, the Panama Canal,
Australia, New Zealand and Asia - as well as unique voyages to the
Amazon, Antarctica and our extended Grand Voyages. Along with enticing
destinations, we offer one-of-a-kind programs such as the Culinary Arts
Center cooking demonstrations, Digital Workshop powered by Windows® and
The Collections of Holland America Line - specially chosen shore
excursions to further enhance our guests' appreciation and understanding
of the places they visit.
Holland America Line has a long and proud history of
delivering extraordinary vacation experiences, and with our ongoing
$566-million Signature of Excellence® commitment, that experience is now
better than ever. Signature of Excellence enhancements encompass
virtually every area of our ships and range from new facilities and
public spaces to added services and amenities.
Innovative programs and superior amenities have
consistently placed us among the highest-rated premium cruise lines,
earned us the prestigious Five Star Diamond Award from The American
Academy of Hospitality Sciences and one of the highest rates of repeat
guests in the industry. We are very proud of these achievements and look
forward to exceeding guests' expectations in every aspect of our
operation.
Holland America Line also continues to set new
standards for environmental leadership. Through hard work and
dedication, Holland America Line earned its ISO 14001 certification in
June 2006. As the internationally recognized standard for environmental
management, ISO 14001 encompasses virtually every aspect of our ships'
operations. Our commitment to it demonstrates our belief that the
safeguarding of our guests, crews, ships and the environment in which we
live and operate is not only the right thing to do, it is essential to
the successful conduct of our business.
As part of our collective social responsibility, the
company, employees, and guests have joined together to give back to
communities and organizations around the world. Through the Ship to
Shelter program, Holland America Line collects valuable and reusable
goods from ships for donation to charities serving people in need. Andon
February 4, 2013 Holland America Line announced an exciting new onboard
philanthropic program called “On Deck for a Cause™.” This
noncompetitive 5K fundraising walk is held on every sailing and benefits
six international cancer organizations located in the United States,
Canada, Australia, Netherlands, Germany and United Kingdom – the primary
countries where our guests are from as well as our international
homeports. Whether it's donating shipboard items to an orphanage,
cleaning up a neighborhood park, or donating money to disaster relief,
Holland America Line and its employees share time and resources to make a
difference
Signature of Excellence is a promise from every
Holland America Line employee to our guests - a commitment to provide a
truly extraordinary experience and tremendous value. We invite you to
experience our award-winning service, extraordinary accommodations, five
star dining, entertaining onboard activities, and exotic destinations
that can only be found on a cruise with Holland America Line. We look
forward to welcoming you aboard.
Offering you my signature of excellence,
Stein Kruse
President and Chief Executive Officer
